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Tips When Adding Wedding Photography on Instagram
Posting photos on Instagram has now become an indispensable part of the digital culture—especially in publishing the most memorable moments of one’s life. Nowadays, it’s very easy to upload pictures and share them on social media. However, making your photos stand out can be a bit of a challenge. There are thousands of wedding photos posted on Instagram every day, and making yours stand out can be tricky.
Here are some tips on adding magical wedding photography on Instagram and foolproof ways to make them stand out:
Curate Your Instagram Feed
Your Instagram feed reflects your photography style and preferred theme. Curating your feed improves the overall appearance of how your photos look on social media. Most people will only spend a few seconds checking out your posts, so each photo you upload must immediately catch the viewer’s attention.
Curating your feed doesn’t necessarily mean uploading similar shots with the same presets, or sticking to the same photography techniques. Fixing your feed means solidifying your brand. A unique feed consists of high-quality and creative photos that speak your personality and wedding theme. Each photo you post must show your ‘signature,’ whether it’s a particular filter or color palette, mood, or location.
Use A Variety Of Hashtags
Using hashtags has become a norm when posting something on social media. It’s an effective tool to reach a bigger audience and increase engagement in your profile. However, before you start adding hashtags to your wedding photos, there are a few considerations you need to keep in mind.
- Use Popular Hashtags: Some of the most popular wedding photography hashtags to copy and paste have millions of engagement, which means that whenever you post a photo with popular hashtags, you’re more likely to connect with more Instagram users.
- Keep Your Tags Connected: Just because a tag is popular doesn’t mean you can simply add it in your photo caption. Make sure that the tags of a photo are related to what the photo is about. You can’t use random tags like ‘#fitness’ or ‘#pets’ on a photo of a couple getting married just to get some engagement on Instagram.
- Mix And Match: While it’s true that popular hashtags can reach millions of users, it also means that your wedding photos can easily get lost among the posts that contain the same keywords. It’s best to combine different hashtags to determine which will work best for your target audience.
Tell A Story With Your Photos
Instagram users pay more attention to photos that tell a story. When posting your wedding photography on social media, try to choose photos that can tug the hearts of your audience. A good photo that tells a story can pull in more users to follow your posts and engage. It can boost your viewership and open opportunities for future photography projects.
When showcasing your photography online, choose photos that express genuine emotions, such as happiness. You can upload a photo of the groom watching the bride walk down the aisle—now that’s a breathtaking sight everyone wants to see.
Follow The Theme Of The Wedding
Many wedding ceremonies usually follow a theme from the dress code down to the location setup. When taking wedding photos and editing them, consider the overall mood of the occasion. You wouldn’t want to post a strikingly bright photo with popping colors when you’re covering a vintage-inspired wedding.
Match your end product with how the wedding is planned out. Doing so will make all the elements of the photo more harmonious to produce a better result. Also, keep the couple’s wishes in mind when it comes to capturing their special day.
Engage With Your Audience
When posting wedding photography on Instagram, take the chance to tag the people in the photos. By tagging other people, there’s a chance that their own followers will also see your posts, thus potentially widening your audience.
Tagging can also help you get featured on other Instagram accounts with thousands of followers. Getting exposure from various accounts will help you grow your own account.
Also, be responsive whenever someone interacts with your posts. Be grateful that they appreciate your work, then thank them for recognizing your beautiful feed. Try to reply to comments and interact with shares made by other users. Being active on Instagram can help increase your followers exponentially.
Conclusion
Taking photos is one thing, and posting them on Instagram is another. Don’t be afraid to experiment when taking wedding photos. After all, there is no strict rule when it comes to unleashing your creative genius in photography and social media.
When posting on Instagram, try to get more creative. Also, take a shot at making your photo stand out by making a few adjustments, like adding hashtags or curating your feed.
Always keep in mind that wedding photos serve as an important reminder of someone’s special day, so make each shutter count. If you’re the newly-wedded spouse, then keep in mind the guidelines on how to post wedding photos effectively on Instagram. You may ask your photographer for help as well.
About the Writer
Jonathan Hughey is a lifestyle blogger who gives out relationship, traveling, and photography tips on his blogs. During his leisure, Jonathan loves to read books and play with his pets at home.